Ben & Jerry’s Flavor ‘Empower Mint’ To Help NAACP Fight ‘Voter Suppression’

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Ben & Jerry’s is a household name in the ice cream world. They are just a notch below American royalty in their home state of Vermont. Coincidentally, the same place that Senator Bernie Sanders hails from. The Senator has had support from them throughout his presidential campaign. The founders of Ben & Jerry’s have also put themselves at the forefront of the fight for racial equality with their public support of the cause.

Ben Cohen and Jerry Greenfield were recently arrested on Capitol Hill along with hundreds of others as part of the Democracy Awakening protests. They were advocating for the protection of voter rights, a vote on President Obama’s Supreme Court nominee, and getting big money out of politics.

Both recently spoke out against a North Carolina law that would prohibit people from voting without a registered photo ID. To help the cause they’re so passionate about they have created a new ice cream flavor called Empower Mint. Some of the proceeds will go to the NAACP’s fight against the law to repeal it to ensure that everyone has the right to vote.

On the issue, they stated, “this flavor will benefit the North Carolina NAACP, an organization dedicated to ensuring the political, educational, social and economic equality of rights of all persons and eliminating racial hatred and discrimination, it just felt really good to be working with all these people here in North Carolina, who’ve been struggling to get back their right to vote for them and other people of color.”

They have both publicly supported Bernie Sanders. They have pledged their full support for him.