Who didn’t see this coming? Once Colin Kaepernick started sitting and then kneeling during the National Anthem for Black Lives Matter, it spread throughout the NFL, other sports, colleges, high schools and grade schools. It became a national disgrace and Americans showed their disgust by boycotting the NFL over it. It was bound to seriously impact viewership and their profits big time.
Now, the NFL is having to refund advertisers because of historically low viewership. I have absolutely no sympathy for them period. In 2015, the NFL broke their viewership record. In 2016, they broke another record… lowest NFL viewership numbers since its inception in 1970 – all because they are tolerating racist, radical cop-hatred. You can thank NFL Commissioner Goodell for this catastrophe. He supports Black Lives Matter and gave the green light to Kaepernick and others who showed their hatred for America, the military and our police.
The Colin Kaepernick-led player protests may be hurting the NFL broadcast networks where its hurts them the most: in the pocketbook.
With NFL TV ratings plunging by double-digits over the first quarter of the 2016 season, some NFL TV networks are being forced to provide so-called “make-goods” to advertisers, media sources tell Sporting News.
When advertisers and ad agencies buy commercial time on NFL partner TV networks, they’re promised certain numbers in terms of ratings and audiences. If the game fails to reach those numbers, the networks have to “make good” for the audience shortfall. They provide the equivalent of free commercial time.
The last thing TV networks want to do is give back valuable commercial time. Especially when ad rates for a 30-second TV commercials during NFL games cost anywhere from $500,000 to $600,000 for prime time games on Madison Avenue.
But if NFL TV ratings continue to fall, it could cost the league’s partner networks — CBS, NBC, Fox, ESPN and NFL Network — millions worth of make-good ads.
The NFL is seriously beginning to panic over all this. Idiots. The National Football League Player’s Association executive director DeMaurice Smith told NBC’s ProFootballTalk that it’s a “huge concern” for his organization. I’m sure it is… no profits, no sports. Their ratings are plunging by double-digits, which is just insane considering football is the most watched segment on TV.
There should be consequences for the massive disrespect shown by these players. A number of them should be cut loose and since these teams are privately owned, rules should be instated that require showing respect during the National Anthem. These sports are paid for by Americans… they are played in honor of our country and various states/cities. The owners have every right to stand firm on this and they should. Unless of course they don’t care if we watch or show up with our money. In which case, they should just let this continue on.
Make examples of the likes of Colin Kaepernick and restore America’s faith in their favorite sport. We’re waiting.