Dunkin’ Donuts cup sends message to Starbucks after ‘no-Christmas’ cup backlash

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From BizPac: Days after Starbucks took heat for removing Christmas symbols from their holiday coffee cup, Dunkin Donuts released a holiday cup that’s considerably more festive.

DD cups

 

How pro-Christmas coffee cups can be became an issue last week when a little-known Christian video blogger turned a squabble over Starbucks’ holiday cup design into a national war on Christmas kerfuffle.

In a viral video posted on Facebook Nov. 8, Joshua Feuerstein, who calls himself a Christian social media personality, criticizes Starbucks for its decision to remove holiday and winter symbols from their cups in lieu of a plain red cup. He calls on people to tell their Starbucks barista their name is “Merry Christmas” so that they will be forced to write the “name” on the cups, as is their practice.

Starbucks wrote a post on their website Sunday defending their new design.

Starbucks Red Cups

“Creating a culture of belonging, inclusion and diversity is one of the core values of Starbucks, and each year during the holidays the company aims to bring customers an experience that inspires the spirit of the season,” the company said in the statement. “Starbucks will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world.”
The cups in the past have contained reindeer and ornaments but not this year. Contrasting past Christmas cups, such as this one, shows the clear difference from the new simply red cup.

“In the past, we have told stories with our holiday cups designs,” Jeffrey Fields, Starbucks vice president of Design & Content, is quoted in the statement. “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”

 

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