The New England Patriots were ecstatic about reaching 1 million fans on Twitter, so the organization’s social media team came up with what they thought was the perfect plan to celebrate the feat. Online followers were asked to retweet the team’s message that marked their milestone and in return that user’s name would be placed on the back of a “digital custom jersey,” and tweeted out to all 1 million followers.
This genius idea backfired when the Patriots inadvertently shared a racial slur on a digital jersey thanks to a fan with an inappropriate Twitter handle.
The post, uploaded from the account @IHATEN******, ended up on the site accompanied by a message that said, “Thanks for helping us become the first NFL team with 1 million followers.”
This unfortunate tweet was live for all to see and guffaw at for an hour — which in Internet time is enough to make the post go viral. As soon as the mistake was realized, the post was removed. However, much of the damage had already been done since many shocked Twitter users had shared the racial epithet.
The Patriot social media team instantly went on damage control issuing a public apology which read:
“We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.”
Courtesy of Mad World News