Are you a businessperson looking for a bold new strategy to jump-start your business? I’d recommend literally anything aside from alienating half of your customers, which is just what GrubHub did (and half their employees to boot)!
I’ve seen a number of Facebook posts on my feed from “friends” telling anyone who voted for Trump to defriend them (which I’ve done, with glee!), but you wouldn’t think you’d see that kind of behavior from a business. Enter: GrubHub.
As Breitbart reported:
The CEO of online food delivery service Grubhub told his employees that if they support Donald Trump’s campaign rhetoric then they should resign from the company.
GrubHub CEO Matt Maloney said that he rejects the “nationalist, anti-immigrant and hateful politics of Donald Trump.”
“While demeaning, insulting and ridiculing minorities, immigrants and the physically/mentally disabled worked for Mr. Trump, I want to be clear that his behavior – and these views, have no place at Grubhub,” he wrote. “Had he worked here, many of his comments would have resulted in his immediate termination.”
“If you do not agree with this statement then please reply to this email with your resignation because you have no place here,” he continued.
— Bryan Llenas (@BryanLlenas) November 10, 2016
And what happened next? Just as you’d expect: backlash.
Thousands of GrubHub users pledged to boycott their service, and their stock lost about 10 percent of its value in two days.
And of course, they’re in damage control mode now.
Maloney said his original email wasn’t intended to call out all Trump supporters.
“At Grubhub, we welcome and accept employees with all political beliefs, no matter who they voted for in this or any election,” he said. “We do not discriminate on the basis of someone’s principles, or otherwise. The message was intended to advocate for inclusion and tolerance — regardless of political affiliation — during this time of transition for our country.”
In a tweet that was later deleted, Maloney added: “To be clear, GrubHub does not tolerate hate and we are proud of all our employees – even those who voted for Trump.”
Yeah – they’re proud of all their employees…. just want to police their thoughts. Sure.