Following the creation of the new curvier Barbie, we give you ‘Hijarbie’.
Complete with a tiny hijab on her plastic head, the miniature fashionista could not be further away from the blonde doll that has brandished the bedrooms of millions of youngsters for almost 60 years.
The ‘Hijarbie’ was created by 24-year-old Haneefah Adam, from Nigeria, who wanted to create a doll that dressed the way she did.
She told Mic: “It got me thinking about how I’d actually like to see a doll dressed up like I would have — covered up.
“I was mulling about the idea for about three months while I was still studying for my master’s degree in the UK.
“When I got back to Nigeria, I went to the mall, purchased a doll, dressed it up, documented it and here we are.”
She posts about her ‘Hijarbies’ on an Instagram account which already has thousands of followers. Her creation came just days after Mattel introduced a more realistic range of Barbie dolls in the biggest shake-up in the 57 year history of the model.
The new line includes four body types – the original rail-thin Barbie, a taller Barbie, one with more curves and a petite version.
In addition there are seven skin tones, 22 eye colours and a number of hair styles.
Some of the models are black, though there have been black Barbies since 1980.
The new line will be initially available in the US and will be sold in the UK from mid March at major toy retailers for £9.99 each.
Evelyn Mazzocco, global general manager for Barbie, said: “We are excited to literally be changing the face of the brand.
“These new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them.
“We believe we have a responsibility to girls and parents to reflect a broader view of beauty.”
Launched in 1959, over the years consumers have seen tennis Barbie, Coca-Cola Barbie, model Barbie, nurse Barbie and – the one which really annoyed feminists – Barbie the bride.