They’re calling it the Kaepernick Effect. From political news to sports news, everyone is talking about how San Francisco 49ers quarterback Colin Kaepernick has annihilated NFL TV ratings with one political protest.
During the 2016 preseason, Kaepernick began to protest the United States national anthem by not standing while the anthem was being performed. THAT and how he and the NFL have acted since that moment, has caused quite a stir in NFL ratings.
According to Sporting News online:
— TV ratings for NBC’s “Sunday Night Football,” the top-rated prime-time show for five years running, are down 10 percent, according to SportsBusiness Daily. CBS’ “Thursday Night Football” numbers, meanwhile, are off 15 percent from last year.
— ESPN’s “Monday Night Football” numbers have taken the worst beating. They’re down a whopping 19 percent. Despite having a team from the nation’s largest TV market, overnights for Monday’s Giants vs. Vikings game were down 8 percent, according to @SportsTVRatings.
— Even Fox’s late afternoon Sunday game was down 12 percent this week. Prior to Sunday, Fox’s Sunday late afternoon window was the only telecast posting positive numbers.
Fans outraged are aiming at the National Anthem protests in the NFL with a boycott campaign that started with a twitter hashtag #BoycottNFL. The boycott has taken it’s toll on viewership in the NFL this season. A recent telephone/online survey of 1,000 American adults led by Rasmussen this weekend shows that one-third of adults say they are less likely to watch NFL telecasts because of the Kaepernick protests.
According to Forbes.com
NBC’s Sunday Night Football was down yet again in viewership, drawing in 16.68 million viewers and scoring a 6.19/19 rating in the advertiser friendly 18-49 demo. The numbers mark a season low for SNF and the show’s 11.0 overnight rating is the lowest total since 2007 (ouch). While the NFL still won the night in total viewers, those numbers mark a steep drop from last week’s 18.62 million/6.8 ratings and the week before’s 20.6 million/7.4 rating.
It is becoming apparent that NFL fan’s aren’t just boycotting Kaepernick, they are boycotting the NFL for its weakness in dealing with the situation. The League has refused to comment on the political protest happening on their fields, fanning the flame of the fans anger and boycott. So far the NFL is on pace to earn their worst ratings since 2007 or longer. People don’t want their sports to be sullied by political statements and rhetoric. People who watch football tend to be more of the working class type, flag-loving conservatives. Do you think the NFL will make a move to stop the manipulation of the sport for political purposes or are they sitting quietly on the sidelines cheering Kaepernick on? If you disagree with Kaepernick… boycott the NFL and start watching college football, it’s more competitive anyway.