Probably should have seen it coming.
The “War on Christmas” has now seemingly grown into a “War on Easter” as the Cadbury company has quietly begun dropping the word “Easter” from its products.
The candy company, based in Birmingham, England, has renamed its Easter Egg Trail Pack as simply, the Egg Hunt Pack and even its iconic Creme Egg has no reference to the holiday, according to a report on “Fox & Friends” Saturday.
Critics are blasting the company for bowing to political correctness in an attempt to secularize its products but Cadbury denies the allegations.
“Most of our Easter eggs don’t say Easter or egg on the front as we don’t feel the need to tell people this — it is very obvious through the packaging that it is an Easter egg,” a Cadbury spokesperson told The Independent.
“It looks like there is a trend,” David Marshall, founder of The Meaningful Chocolate Company, told The Telegraph.
“A lot of businesses are not comfortable with the religious aspect of the festival. If they want to make their product as attractive to as many people as possible it could well be that they want to remove references to the Christian festival because that will be seen as attaching to one faith tradition.”