Kellogg, the corporate food giant known for making Frosted Flakes, Frosted Mini-Wheats, Froot Loops and a handful of other cereals recently placed itself in the political cross hairs when, after receiving complaints from customers, it announced Monday it would be pulling all its advertising from the conservative website Breitbart.com.
Other advertisers who have abandoned the website include Allstate, Nest, EarthLink, Warby Parker and SoFi.
Since then, a Kellogg boycott has been in the works, and their stock has shed a few dollars. They should’ve learned from Target that pissing off conservatives isn’t a viable business strategy. Unlike liberals, we actually work and earn money, so when we boycott places, it actually affects them.
The Breitbart blackout was reason enough to boycott them, but would you believe that they’re giving conservatives even more reason to boycott them? As Breitbart reported:
The W.K. Kellogg Foundation, which maintains strong financial ties to the Kellogg Company, has provided at least $930,000 in support of the controversial work of the Black Lives Matter organization.
The financing is listed on the Foundation’s website. It includes a June 1, 2016 grant to the International Development Exchange, which is in a contractual relationship with Black Lives Matter to process donations for the group.
The Associated Press reported the International Development Exchange, also known as IDEX, “has been acting as a mostly unseen financial arm of Black Lives Matter, with the ability to receive grants and tax-deductible donations on the group’s behalf.”
“More recently, the relationship evolved into a contractual partnership that will run through at least mid-2017,” the AP reported.
With George Soros as one of their biggest backers, the irony in Black Lives Matter being funded by white elites has to be acknowledged.
In the meantime, the Kellogg Foundation should revert back to what Foundations are supposed to do, and promote the social good. Funding a group that block off highways, incite violence against police, destroy cop cars, and quite frankly is racist itself is achieving the opposite of that goal.