(From Mad World News) Advertisement space can be very pricey, especially for drivers who can’t take their eyes off of it and cause a motor vehicle accident from their distracted stare. That was what happened as a result of a failed experiment for one Moscow advertising agency.
The commercial ad group Sarafan Advertising Agency attempted to drum up new clients by convincing potential customers that their ad space is lucrative for businesses. They used a truck as a moving billboard to convey their message of the company’s effectiveness by plastering a massive photo of a nude woman holding her breasts to both broad sides of the freight truck, the Daily Mail reported. The photo also displayed a note that read: “They attract.”
Unfortunately for many drivers with crashed cars, the ad did attract and distract. Sarafan unwittingly caused over 500 traffic accidents with this inappropriate ad.
Rather than keeping their eyes on the road and the cars ahead of them, drivers watched the pair of giant breasts parade by. The news source reported that police received a total of 517 accident reports in under a 24 hour time period.
The amount of calls became so overwhelming that cops decided it was in the public’s interest to corral the chesty truck until the ads could be removed. One driver, Ildar Yuriev, caught up in the ordeal when a separate driver crashed into his car while on his way to work in Moscow, explained his personal experience with the breast photo fiasco to the Daily Mail:
[quote_box_center]“I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck,” Yuriev said. “It made me late and left my car in the garage, and although I am insured, I am still out of pocket.”[/quote_box_center]
The agency’s spokesman apologized for the incident, saying his company will happily cover the financial costs of the accidents.
This experiment gone wrong is proof that using sex in advertisement is dangerous, no matter what. There are far more creative and lucrative ways to earn business (and respect) from others, without selling out to sex.