There’s a fine line between wishful thinking and delusion, and when it comes to the backlash against Target, they’re getting a bit desperate to explain it. Their stock dropped nearly 10% in a single day when they reported sales lower than expected in the first quarter – which a rational person would attribute to the million plus people who pledged to boycott the store.
Thus far, the company has lost over $5 billion in value since they publicly took a stance on the transgender bathroom issue.
So whose the culprit for the decline in sales? Perhaps they appointed Al Gore as their Chief Financial Officer, because that’s the only way I can explain the absurdity of what Breitbart just reported:
As retailer Target sees its stock plummeting and sales dropping in the midst of a boycott over its recently announced pro-transgender bathroom policy, the company’s CEO is insisting the weather is the cause of falling sales, not the company’s bathroom policy.
In a recent Wall Street Journal interview, Target CEO Brian Cornell pegged the downturn in the company’s fortunes to the cold weather as opposed to anything the company itself is doing or not doing.
In other words, the weather is responsible for the downturn, not Target’s “structural” transgender bathroom policy.
Indeed, a month after the initial announcement, the Target CEO came out to double down on the transgender agenda, so it appears the company is digging in heels instead of looking for ways at appeal to customers.
Still, Cornell’s weather assessment does not quite tally with other reports stating Target has taken a major hit since it announced its transgender policy.
Anexamination, however, shows that sales and the company’s reputation have taken a particular hit since its April 19 pro-transgender bathroom announcement, a decision that sponsored a major boycott movement that earned 1.2 million supporters in only a week’s time.
A recent Business Insider article noted that Target’s reputation has tumbled six points among consumers in the last several months. In the months prior to the bathroom policy announcement, 42 percent of consumers said they would shop at the department store chain. But in the month following the bathroom policy announcement, the number dropped to 36 percent.
Let’s be honest – Target doesn’t care about transgender rights any more than the average American. They’re in the business of making money and they pulled this stunt thinking it would boost their public image.
Thank God I’m not one of their shareholders.