Target has been the center of a big controversy regarding their bathrooms. In April, they created a policy that allowed any man or woman to go into any male or female bathroom. That policy change created a firestorm for them.
Their stocks began to free-fall as a result of a huge boycott campaign against Target for placating customers who represent 0.1% of their business. That number is based on a statistic that there could be 700,000 transgenders in the US and the current population in the US is 324,368,348. .02% of the population may be transgender and we’ll assume that half of them shop at Target. There are 1,797 Target stores in the US and assuming the 50% of transgenders shops at least once a month, they are pleasing 15 people.
I guess being politically correct is more important than turning a profit because their stock plummeted and sales went down after the announcement that prompted a boycott petition reaching over 1.4 million signatures. Some groups even created ads and videos to show Target the reality of mixed bathrooms:
The CFO of Target, Cathy Smith, told reporters that they have been dramatically affected. “We’re not satisfied with our second quarter traffic and sales performance,” Smith said. She announced that they will be spending over $20 million to add private, single-stall bathrooms with locking doors. Smith said, “We’re listening. It’s clear that some of our guests like and some dislike our inclusive bathroom policy,” ‘Some of our guests’ is right.
An average of 11,000 customers shop at each store compared to the possible 15 trans customers who shop at each store… I don’t know about men, but all the women I know do not want a man in their bathroom. All the mom’s I know want to shop in a store with a bathroom. That’s a pretty big hit Target took.
The company already had single-stall bathrooms that anyone can use at about 1,400 of its 1,800 stores, Target spokesperson Katie Boylan said.
Target is not altering its transgender bathroom policy, which allows people to “use the restroom or fitting room facility that corresponds with their gender identity.” That policy, announced this spring, drew opposition from some conservative activists who vowed to boycott the chain.
Boylan acknowledged that Target has received feedback from customers who are “very, very supportive” and “some who are not.”
“The impact to the business is not material at this time,” she said.
But Boylan said Target decided to add single-stall, lockable bathrooms in all of its stores “because we’re listening.”
“We get it. Some like it, some don’t. We’re committed” to offering a welcoming environment for everyone, she said.
So will you stop boycotting Target now that they have single locking stalls in the bathroom? I personally don’t like Target even before their new bathroom policy. But a single locking stall is enough for me to feel comfortable to shop at a store so I will go there as infrequently as I did before.