Boy are we hoping that this one is a hoax.
The anniversary of September 11th is this Sunday, and some businesses are capitalizing off of it. Now, there’s nothing wrong with trying to draw in business by having a good-natured deal to honor those who lost their lives in 9/11, such as offering free meals to veterans or members of our current members of our armed forces. At Walmart, they chose a different route at honoring the fallen on 9/11, and they’re a bit more blatant in their marketing strategy.
Twitter user Shawn Richard Tweeted a picture of the display, which presented Coke Zero in place of Ground Zero and spurred thousands of angry retweets about the company’s marketing ploy.
Florida c’mon man pic.twitter.com/HU4y2rxgFG
— Shawn (@online_shawn) September 6, 2016
Yikes. Now the most tasteful way they could’ve done it, right?
As catalogued by BizPacReview, the Twitter response was overwhelmingly negative.
please be a hoax,please be a hoax, please be hoax https://t.co/gnzSv2LdkN
— A D (@wetblnkt) September 6, 2016
— Eric Kabakoff (@erickabakoff) September 6, 2016
@online_shawn Coke should run a 9/11 marketing campaign with the slogan “NEVER forget (the soda)
— Terrible Tweets (@OATandMEAL) September 6, 2016
This only appeared at one Wal-Mart location, and is now being taken down. According to the New York Post, “Wal-Mart spokesman Charles Crowson told the Orlando Weekly that the display was being taken down. Crowson added that while Wal-Mart approves displays, it’s the companies that present the ideas.”
This should amount to a Marketing 101 lesson in “what not to do” for the company. Unless Wal-Mart was hoping for free publicity from this, I can’t see how this worked as intended.
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